Pudukkottai Gopalakrishna Bhagavathar (1892-1971) enriched the Sampradaya Bhajan tradition by travelling throughout the country, leading several congregations. SivanвЂ™s Veedhi Bhajan is being continued by his descendants and disciples. He continued to conduct Veedhi Bhajans during Margazhi and Arubatthumoovar festival until he passed away in 1973. Papanasam Sivan was a member of this bhajan group before he started one in the 1930s. Adivarahachariar, Thuraiyur Rajagopala Sarma and Mannargudi Sambasiva Bhagavatar were regular participants. The Umayalpuram Brothers, Sriperumbudur Mudumbai Krishnamachariar, K.C.

In Chennai, Seshachari, a lawyer, philanthropist and a close friend of Annie Besant, started Margazhi Veedhi bhajans on the Mada Streets of Mylapore by the end of the 19th Century. Narayana Tirtha describes the Lord as вЂSangeetha rasa rasika.вЂ™ It cannot be gainsaid that the Bhagavatha tradition has earned substantially from TyagarajaвЂ™s Divya Nama Sankirtana and Utsava Sampradaya kirtanas. He refers to this in his kriti, вЂHaridasulu Vedale.вЂ™ The value of nama japa is also stressed in his вЂNamakusumamulaвЂ™ and вЂBhajana Seyave.вЂ™ He was a composer, a devotee, a sangitha vidwan and a bhagavatha - all rolled into one. The bard of Tiruvaiyaru was a spiritual singer and lived a life ofunchavritti - one of austerity, rigour and discipline. Tyagaraja pointed to the easier Gana Marga, of course, centred around BodhendralвЂ™s precept of nama japa. A mutt still exists where Sadguru Swamigal used to stay. Veedhi Bhajans (street bhajans) with devotees from neighbouring villages were regular events. During Saturdays and Ekadasi, special Namasankirtanams were held. In the afternoons, eighteen prarthana kirtanas, including Dasana Madiko, Ninnakoti Dhanyanatheno and Radha Krishna Daya Mado would be rendered. Unchavritthi was part of the daily schedule. During Sri Ramanavami, Sri Jayanthi and the month of Margazhi, Sita Kalyanam, Rukmini Kalyanam and Radha Kalyanam were conducted. These three are considered the Mummurthy (triumvirate) of Sampradaya Namasankirtanam.ДЄt Marudanallur, during Sadguru SwamigalвЂ™s times, there was daily bhajan (Namasankirtanam) in the evenings, followed by Dolotsavam. In Marudanallur, also known as Brahmapuram and Madananthapuram, Sri Venkatarama Swamy, better known as Sadguru Swamigal established the Hari-Hara bhajan system, now prevalent in the South.

Early morning bhajan